In today’s article from around the web we visit B2C where author Dixie Somers explores 5 ways you can use Google AdWords paid advertising on a smaller budget. As always, read, comment, share and enjoy!
Spending money on online advertising as a small business can seem like the hardest thing to do. Money is short and there’s no guarantee that your small business Google AdWords marketing campaign is going to work. That’s why it’s important that you target your business niche as directly as possible by using these 5 strategies for utilizing Google AdWords on a small business budget.
1. Targeting Devices Rather than targeting various types of devices such as mobile devices, tablets, or laptops and desktops separately, be sure to group tablets and desktop/laptop campaigns together. Tablet interfaces, screens and resolutions are comparable to those of a full-fledged computer, so there’s no sense in wasting money on separate campaigns for them when they often share the same types of users searching for the same type of information. With smartphones users are typically looking for different types of information. For example, a user searching the web on a smartphone might be looking to find information more quickly or make instant purchases. Keep this in mind.
2. Ad Scheduling The Google AdWords platform offers an option for scheduling when your ads appear to users. For example, you can schedule your ads to only display during lunch, dinner, or late night hours if you are a restaurant chain trying to drive customers to your restaurant around the time they may be thinking about food or a meal. Scheduling your ads allows you to target hours of the day when your target market is most likely using the internet without wasting ad time on ads that aren’t hitting your target market.
3. Targeting Specific Locations If your business is local, take advantage of geo-targeting. This ensures that your ads are only displayed to people that live in or around the area of your business. After all, there’s no sense in displaying something such as an auto repair ad from Milwaukee to someone in Los Angeles. Targeting a specific location for the area you want to market towards allow you to capture a more specific segment of your target market while saving money.
4. Selection of Keywords Selecting the right keywords will also save you tons of money and increase your conversions. The first, most obvious keywords you should be targeting are your branding words. These include your business’s name, types of products/services that are associated with your business, and more. Quality keyword research goes a long way, and it will definitely show whenever the campaign launches. Pay per click management can be difficult to navigate without the help of a digital marketing specialist. Spend some money to optimize your keywords for the best SEO results, and you’ll see the dividends pay off in the future.
5. Sticking with Google Search Lastly, but not least of course, you will want to stick strictly with Google Search for your advertising campaign rather than branching out to Google’s other programs. This is simply because Google Search is the most targeted platform of them all for effective pay per click management and advertising. It isn’t cost effective for small businesses to reach out to other platforms until they are well established in their industry.