In today’s article from around the web we visit TechRadar.com where they discuss how many local businesses still are not utilizing local search and do not show up on mobile searches even though mobile searches have exploded over the past year. As always, read, comment, share and enjoy!
Businesses that have made sure they are easy to find for mobile users are reaping the benefits and stealing the march on their competitors. Of those who have increased visibility of their business through mobile search, 68 per cent have seen benefits over the past year – 44 per cent had more customer inquiries, almost a quarter (24 per cent) experienced increased footfall and 15 per cent directly attributed a growth in sales to being visible to customers on their mobiles.
Additionally the survey found
- While 42 per cent of business owners surveyed regularly use their mobile to search for local businesses on Google Maps just 16 per cent have registered their business on Google Places
- 60 per cent of consumers aged between 16 and 34 are ‘checking in’ to local businesses and making recommendations to their friends but just 14 per cent of businesses questioned have claimed their Facebook place
- Only 13 per cent of businesses have made their websites ‘mobile-friendly’ to ensure they’re easy to read and navigate for potential customers on the move
Martin Stiven, VP Business at T-Mobile explains: “The summer months can be a really busy time for many small businesses in the UK and these companies need to be doing everything they can to reach new customers. We’re seeing a sharp rise in the usage of smartphones by small businesses but they’re not always thinking about how their customers are using their phones to find them. The extent of the hidden high-street is worrying and especially when you’re in direct competition with other similar businesses in your area there’s a huge advantage in making yourself visible through mobile search.”